Phase 1: Research, Learn, Listen
Our process begins with getting to know our customers, their business and their market. We ask our clients to begin by taking our New Client Survey, which serves as our template for ensuring we accurately tell their story and meet their objectives. We study the industry, the market, your customers and your competitors/peers. Most importantly, we listen to you.
The information gleaned is incorporated into a written “Project Objective Statement” that guides the following stages.
Phase 2: Analyze, Ideate, Create.
Our creative phase begins with the concept of “Analytical Ideation”, a process that harnesses creative energy while maintaining the Project Objective. Every concept generated in this phase must meet specific goals in order to move forward to stage 3
Phase 3: Distill, Refine, Implement
This is where we put it all together. Approved concepts are fleshed out, refined and finally presented to our clients. If revisions are necessary, we double back and run through the phase once more with the additional feedback and recommendations of our clients.
Once all elements are approved, the design is launched.