About Us2019-01-28T21:13:27+00:00

Who’s your Brandaddy?

Brandaddy is a Silicon Valley based web design and branding agency with a passion for launching, rejuvenating and energizing brands to reach their true potential.  We strive to build lasting and mutually beneficial relationships with our clients.  

Together, we work to refine their message, build their audience, and extend their reach through strategic thinking and elegantly simple design.   We do this by crafting stories, connecting to people on a personal level, and creating memorable experiences and brand loyalty.

the team.

Derek Perkins
Derek PerkinsPartner + Director of Strategy
With over 20 years of experience in cross disciplinary design fields ranging from industrial, graphic and web design, as well as experience successfully launching an international toy brand in 2012, Derek is a strategic thinker that understands the challenges of building a business today.
Chris Davis
Chris DavisPartner + Creative Director
is a Product, Graphic and Brand Identity designer, with many years of experience in the Apparel and Powersports industry. Chris has worked with Fox Racing, Shift Racing, Yamaha, Seven Zero Seven, is the founder of Chris Davis Designs, and Creative Director at Brandaddy Creative.

Our Services.

“Do what you do well, so that they will want to see it again”

Walt Disney

Brand Identity

A brand is  a unique and compelling mixture of  logomark, slogan, typeface, color, personality and more.   Successfully implemented, they  communicate  the values of your company to those inside and outside the organization, and connect with your  audience at an emotional level. The value of the brand is reinforced in everything  the company does, driving marketing performance.  Once this is understood, it becomes obvious how important strong branding is to a successful organization or business.

  • Mission & Vision Statements
  • Name & Taglines
  • Logo Development
  • Brand Standards Guide
  • Brand Strategy
  • Marketing copy

Web Design

Brandaddy  provides  web design and development solutions that integrate our full range of creative services.  We create elegant, modern, easily navigable sites that are captivating, functional, SEO compliant, and responsive to a broad range of formats.  Because we specialize in WordPress CMS, our clients are able to add and edit content easily, while allowing for simple design updates in the future.

  • WordPress {CMS}
  • Responsive Design
  • Social Media Integration
  • eCommerce (Woocommerce specialists)
  • Blog, Wiki, Forum
  • Usability & Testing
  • Search Engine Optimization {SEO}

Graphic Design

Graphic Design is more than just an attractive logo, brochure or website.  It is vidual and content messaging that are consistent and compatible with your Brand values and identity.   If we are part of the creation of your brand identity,  our ongoing graphic design work will dovetail with the standards we help you created in that process.   If you require design work that is compatible with an existing established identity, we can create new material that is both consistent and evolutionary of your brand identity.

  • Logo Design
  • Print Collateral
  • Packaging
  • Signage
  • Catalogs

Our Process.

“Creativity is the process of having original ideas that have value. It is a process; it’s not random.”

Ken Robinson

process

Phase 1:   Research, Learn, Listen

Our process begins with getting to know our customers, their business and their market.  We ask our clients to begin by taking our New Client Survey, which serves as our template for ensuring we accurately tell their story and meet their objectives.  We study the industry, the market, your customers and your competitors/peers.  Most importantly, we listen to you.

The information gleaned is incorporated  into a written “Project Objective Statement” that guides the following stages.

Phase 2:   Analyze, Ideate, Create.

Our creative phase begins with the concept of “Analytical Ideation”, a process that harnesses creative energy while maintaining the Project Objective.  Every concept generated in this phase must meet specific goals in order to move forward to stage 3

Phase 3:  Distill, Refine, Implement

This is where we put it all together.   Approved concepts are fleshed out, refined and finally presented to our clients.  If revisions are necessary, we double back and run through the phase once more with the additional feedback and recommendations of our clients.

Once all elements are approved,  the design is launched.

Our Team

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Our Mission

Brandaddy helps emerging businesses create or refine their brand identity by helping them showcase and communicate what makes them special. We use strategy, technology and design to connect brands and people by identifying the things they are passionate and meaningful: the products, services and experiences that support their lifestyle and matter in culture.