The most mainstream exploration, this would concentrate mostly on beach lifestyle and a casual image. This positions Stratus as a fashion-forward brand, roughly in the area of Hollister, but with a slightly older focus. Imagery would heavily concentrate on a northern California lifestyle, beach life, laid back and mellow. There is far less focus on competition or performance here.
The motto is once again a play on words, with less direct connection to the name. The idea is that you’ve been wearing old fashioned underwear: welcome to underwear 2.0