Agile Gear Branding

Agile Gear Branding2019-05-16T03:12:19+00:00

Project Description


Agile Gear was created as a White Label Amazon brand covering outdoor products ranging from camping gear to cycling and running apparel.  The brand needed to be versatile but also communicate strength and innovation.  The Logo was created from equilateral triangles evoking mountains and safety, while also visually representing the A and G letters.  Naming was centered on communicating the core focus of the brand:  lightweight, innovative products that allow outdoor enthusiasts to focus on the outdoors with minimal fuss.


Project Details

Our Team

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Our Mission

Brandaddy helps emerging businesses create or refine their brand identity by helping them showcase and communicate what makes them special. We use strategy, technology and design to connect brands and people by identifying the things they are passionate and meaningful: the products, services and experiences that support their lifestyle and matter in culture.