Agile Gear Branding

Agile Gear Branding2019-05-16T03:12:19+00:00

Project Description


Agile Gear was created as a White Label Amazon brand covering outdoor products ranging from camping gear to cycling and running apparel.  The brand needed to be versatile but also communicate strength and innovation.  The Logo was created from equilateral triangles evoking mountains and safety, while also visually representing the A and G letters.  Naming was centered on communicating the core focus of the brand:  lightweight, innovative products that allow outdoor enthusiasts to focus on the outdoors with minimal fuss.


Project Details