Gateway focuses on small class sizes, high standards, and a close student-to-faculty relationship. The school has been designated as a California Distinguished School and as a 21st Century School of Distinction. It has also been officially nominated by the United States Department of Education recently in December 2006 as one of eight acclaimed charter schools in the nation and the third highest ranked public school in San Francisco, and in June 2009, Newsweek ranked it as one of “America’s Top Public High Schools”
The loop figure logo evokes movement and dynamism. A series of poses were created that described a progression in learning and freedom, while also eluding to the individual expression the school focuses on.
A red palate was used to tie in with the school colors.