Live Out Loud: Shift Branding

Live Out Loud: Shift Branding2019-01-28T20:10:31+00:00

Project Description

Shift markets Motocross and Street Bike performance apparel primarily to young adults, so the aesthtic here needs to be edgy, authentic and exciting.

Part of our ongoing role strengthening the Shift brand involved our work on print collateral, advertisement, packaging and hang-tag designs that tied into the “Live out Loud” slogan, tapping into a youth culture of excitement, bravado and living in the moment.

Shift MX:  Apparel Hang tag designs

Shift MX:  Helmet and Boot packaging

Shift Catalog and ad layouts