Venari is a professional search company in Reno, Nevada and San Jose, California. They wanted to project their professional and aggressive attitude toward attracting top talent. We worked with the firm to select the name which translates from the Latin “to hunt,” turning the “headhunter” label around to work for them. The “Flying V” logo is a stylized bird of prey. The lightly modified Futura font is clear and modern.
As with any visual identity I create, a Graphic Standards Manual is included as part of the package. It is not uncommon for clients to request, “just a logo and a business card,” but equally important to the logo is its application. The Graphic Standards Manual lays all this out for any future implementation of the logo. Including this with the logo files provides the printer or designer with the rules for logo application to ensure that it is consistent without being restrictive. Logos are a form of shorthand to communicate a brand to its audience. When used with consistency over time, it builds trust in that brand. The manual is the tool to bring about that consistency, to build that trust.