A name says it all
A great brand name condenses the essence of your business. Developing a name, whether for a company or a product, is one of the most important challenges facing your business. The right name can leave a lasting impression and set you apart from the competition, connecting with your customers on a visceral level.
For this project, we were looking for a unique, unregistered name of 6 letters or less that communicated growth, play and modernity with secondary values of eco-friendly and hand craft. The process consisted of 3 rounds.
Weefab was our winner. “wee” communicates both childhood and fun. “Fab” indicates “fabrication” and “fabulous” while also evoking the imagery of the modern design movement of “prefab” architecture.
A tagline was selected: “Toys that Weevole” a play on the name and the evolutionary functionality of the flagship product.
The main line was dubbed “weerol”