I always enjoy the opportunity to take the lessons I’ve learned in the motorcycle industry and apply them to other products. I was very happy to work with the good folks at GKDI, who design exclusively for Yamaha. They had nice things to say about the work in my portfolio and I was honored by their invitation to join them in their Long Beach office for a week. Along with a handful of other designers from around the globe, we devoured the market reports, did some firsthand research, and rolled up our sleeves to create a few designs that would appeal to buyers.
While the form of the watercraft went unchanged, we were tasked with giving a few models a fresh look. These are the two receiving the brunt of my mouse-work. These are the race-inspired FX SHO model above and the FX SVHO model below, featuring the new Super Vortex High Output motor.
Working with the GKDI team was a great experience. They’re a talented group who are obviously passionate about what they do. What’s more they work as a team, looking for the best solutions they can find.